The Importance of Online Reviews for Your Brand
Most people now have access to the internet and this has changed the way that people do many things. Shopping is one of those that have been drastically shaken with most people now preferring to shop online for products or services. This has also made it possible for people to check out product and services reviews before they make their decisions to purchase. As a business, you also need to understand the importance of online reviews so that you can strive to be better and to offer your customers better services. In this article, we are going to check out the importance of online reviews for your brand.
Social Proof Drives Purchases
People are more likely to make purchases when they see that other people have made those purchases and are actually happy. Online reviews act as proof that people have actually purchased from a business, and what they thought of the goods or services offered. Businesses are going out of their way to encourage people to leave reviews, some even offering the clients discount vouchers when they leave reviews.
They Make You More Visible
Reviews are important because they make businesses more visible on search engines such as Google, or even on social media sites like Facebook. The reviews provide fresh content, which is important in the indexing of content so as to make the business visible.
They Make You Look Trustworthy
When people write reviews about your products or services, they make your business look more credible and trustworthy, and especially if the reviews are positive. This means that you should strive to have five-star ratings, which will automatically convert to more traffic and sales.
They Expand the Conversation About You
When reviews are either, very good, or very bad, they tend to spread like bushfire. In this instance, you should be targeting good reviews so that people talk about your business positively. This makes people more likely to share a link to your business on other sites. This is also good for the Google website ranking.
They Influence Decision Making
Before people make purchases, they check out reviews so that they know about other user’s experiences. This means that product reviews play a very important role in decision making, and especially since two-thirds of people rely on them.
They Have a Clear Impact on Sales
Reviews and revenue are directly proportional, and if your brand has many positive reviews, it means that it is deemed positively by many, directly impacting the sales.
Preference Floors – Get Floors
In this part of the article, we are going to give you a review of Get Floors, a company that is based in Australia and with warehouses in the cities of Sydney, Brisbane, Adelaide, and Melbourne. One of their departments is Preference Floors, which deals with oak engineered timber floors. The preference flooring also includes Australian hardwood, vinyl, laminate, and bamboo. Their products are environmentally managed and imported from China. The installation of the floors is fast and easy due to the G5 locking system used. Some of the floors they offer include:
- Preference Prestige Oak 15/4 MM Avola Natural
- Preference Prestige Oak 15/4 MM Chestnut
- Preference Prestige Oak 15/4 MM Ebony
- Preference Prestige Oak 15/4 MM Espresso
Summary
Getting rave reviews for your company should be a priority, having seen that it is one of the most effective marketing strategies. Go out of your way to provide quality goods or services, and then encourage your customers to leave reviews.