Best Online Marketing Solutions for Startups
The marketing tools available today have made jobs a lot easier than before. You would be blown away by the functions they perform and how they do the job in minutes. However, remember that every tool is not for you. You could also find two tools performing the same jobs at a different price. You just have to figure out what difference they have and which one will be fulfilling all your requirements.
We have here a list of tools that can boost the level of productivity and bring off your marketing needs.
Google Analytics:
Google analytics helps you keep check on your website’s performance. You can easily keep track of visitors, signups, pages, or any other activities by the users. You, having this tool can better understand your customers and their behaviors. When you know your customer, you can provide them exactly what they need and by doing this, you can retain your customers for a really long time. You would be missing out on a big deal if you haven’t brought Google Analytics to use yet.
Buffer:
Your social sharing becomes easier with Buffer. It allows you to link up your entire social channel and run them from one place. You can easily share anything from your own blog or from any other website just with one click. It is super easy to do it on the Buffer. All the posts are scheduled on this and they will automatically be posted on social media platforms on the assigned time.
Moreover, it helps you with UTM and analytics for social. You can easily track your website traffic just like Google Analytics. You can see which post worked the best and helped you reach the maximum number of people.
Mention:
When you need to see what people are talking about your business, you use-mention. People also use google alerts for this, but it is not as effective as a Mention. It only gives results if google crawls pages and finds new information. Furthermore, it is not very up-to-date.
On the other hand, Mention is a very up-to-date tool and provides real-time data. It gives you all the information on how people are taking your business as. “Mention” is also available as a mobile app.
Aweber vs. Activecampaign:
Email marketing has been one of the most effective ways to connect with your customers. Aweber is a tool used for email marketing. Thousands of small businesses are getting benefits from it. It would help customers stay in touch with your business. Activecampaign is also an email marketing service provider, but it is different from Aweber. It helps you grow your sales with sale automation. In sales automation, you automate marketing functions like lead generation, customer engagement, closing deal.
This is the difference between autoresponder and sales automation. You only can manage your subscriber and the emails sent to them. That is it.
When comparing pricing of both the tools, Aweber comes with 30 free trials with $19 per month. Contrary to that, Activecampaign is cheaper but it doesn’t offer any free tail. You would pay $15 per month. The pricing also depends on your number of contacts. Activecampaign may look cheaper but if you go for the advanced versions where you can add a contact in thousands, it can be costlier than Aweber. Hence, Activecampaign is actually playing smart.
Which one provides the best email deliverability? It would depend on the number of contacts. If you widen the list of contacts, it would get more difficult. For more details on the comparison; click here.