The marketing tools available today have made jobs a lot easier than before. You would be blown away by the functions they perform and how they do the job in minutes. However, remember that every tool is not for you. You could also find two tools performing the same jobs at a different price. You just have to figure out what difference they have and which one will be fulfilling all your requirements.
We have here a list of tools that can boost the level of productivity and bring off your marketing needs.
Google analytics helps you keep
check on your website’s performance. You can easily keep track of visitors, signups, pages, or any other
activities by the users. You, having this tool can better understand your
customers and their behaviors. When you
know your customer, you can provide them exactly what they need and by doing
this, you can retain your customers for a really long time. You would be
missing out on a big deal if you haven’t brought Google Analytics to use yet.
Your social sharing becomes easier
with Buffer. It allows you to link up your entire social channel and run them
from one place. You can easily share anything from your own blog or from any
other website just with one click. It is super easy to do it on the Buffer. All the posts are scheduled on this and
they will automatically be posted on social media platforms on the assigned
Moreover, it helps you with UTM and
analytics for social. You can easily track your website traffic just like Google
Analytics. You can see which post worked
the best and helped you reach the maximum number of people.
When you need to see what people
are talking about your business, you use-mention.
People also use google alerts for this, but it is not as effective as a Mention. It only gives results if google crawls
pages and finds new information. Furthermore, it is not very up-to-date.
On the other hand, Mention is a very up-to-date tool and provides real-time data. It gives you all the
information on how people are taking your business as. “Mention” is also
available as a mobile app.
Aweber vs. Activecampaign:
Email marketing has been one of the
most effective ways to connect with your customers. Aweber is a tool used for
email marketing. Thousands of small businesses are getting benefits from it. It
would help customers stay in touch with your business. Activecampaign is also an
email marketing service provider, but it
is different from Aweber. It helps you grow
your sales with sale automation. In sales automation, you automate marketing
functions like lead generation, customer engagement, closing deal.
This is the difference between autoresponder
and sales automation. You only can manage your subscriber and the emails sent
to them. That is it.
When comparing pricing of both the
tools, Aweber comes with 30 free trials with $19 per month. Contrary to that, Activecampaign is cheaper but it doesn’t offer
any free tail. You would pay $15 per month. The pricing also depends on your number of contacts. Activecampaign may
look cheaper but if you go for the advanced versions where you can add a contact in
thousands, it can be costlier than Aweber.
Hence, Activecampaign is actually playing
Which one provides the best email deliverability? It would depend on the number of contacts. If you widen the list of contacts, it would get more difficult. For more details on the comparison; click here.